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Connections Planner
Sydney City & East
Permanent Full Time

In 2021 Lion embarked on a journey of transformation – focussing on how we build the next chapter of a proud Lion legacy by embracing a challenger mindset and by being curious, courageous, and acting with conviction. 


We have a vision for 2022- it’s bold and unique and we need talented people to bring it to life.

Within our newly formed Content and Creations team we’re looking for a Connections Planner to join us on a fixed term contract based out of our York Street Office. This role is available on a 12-month contract and will report into our Connections Leader.


The core purpose of this role is to drive, execute and amplify big brand ideas across multiple platform and connection points to drive brand equity and conversion.

A day in the life..

  • Drive our connections strategy and oversee the execution of all brand consumer communication
  • Partner and collaborate with multiple internal and external stakeholders
  • Measure, track and share learnings on performance and codify for ROI
  • Build and accelerate connection ideas through owned, earned, shared, and paid media using a strong foundation of media planning across all channels (inc. digital).
  • Identify both traditional and non-traditional media solutions or opportunities (e.g. PR, activation etc.)


What you will need from day one…

  • Results focus and the ability to hold internal and external partners accountable for delivering projects/campaigns to agreed outcomes
  • Strong consumer focus with the ability to plan, execute and adjust campaign to connect with consumer channel/touchpoint preferences
  • Team mentality and a collaborative attitude
  • Appetite to learn how consumers engage with campaigns, adapting these campaigns based on your learnings
  • Robust knowledge of the Australian media landscape across multiple categories
  • Previous experience in a Connections Planner role is highly desirable


What to expect from us:
We're proud of our diverse workforce, acknowledging our people for the unique individuals they are. When it comes to flexibility, we understand that one size doesn't fit all. Our flexible working program, LionFlex enables us to work in ways that support our lifestyle to help us balance our career with the other important things in life.

This is a rare opportunity to play a critical part in the business and make a tangible impact. Even more, you’ll enjoy a culture focused on personal development, sociability, and wellbeing.


Empower yourself to achieve - start a conversation with us today.