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Shopper Marketing Specialist
Sydney City & East
Permanent Full Time

We are hunting for a motivated and driven individual to join our Shopper & Activation Team in Sydney on an 6-month Fixed-term contract!  


About Lion:

At Lion, our core purpose is to ‘enrich our world every day by championing sociability and helping people to live well’. To achieve this, our culture is one based on achievement, growth and sociability. It takes courage to make things happen. To do this, we’re empowered to act fast and make the right decision. Making it happen isn’t possible on our own. It takes all of us working together to introduce new ideas and perspectives to impact our customers in meaningful ways.


We’re lucky to own and manage many of the very best beverage brands across Australia, New Zealand and the world, some of which are more than 100 years old! Brands that evoke history. Brands that shout quality.


About the Role:

We're after a pragmatic strategic thinker who can support and be a thought leader in the Shopper & Activation team; you will create, communicate, and flawlessly execute shopper initiatives for brand, customer and category!


Reporting to our Shopper Marketing Manager, your key responsibilities will be but are not limited to:

  • Developing, managing and executing innovative and impactful Shopper Marketing campaigns across channels that influence shopper behaviour.
  • Partner with Category & Customer teams and assist implementation and communication of their initiatives, ensuring excellent brand experiences and execution.
  • Collaborating with internal and external agencies and suppliers to deliver Best in Class Shopper Marketing activations.
  • Integrating consumer, shopper and category insights and trends into plans.
  • Communicating effectively to coordinate activity across a diverse range of customers and markets whilst ensuring that the brand principles are upheld at all times.
  • Budget management of Shopper Marketing campaigns and activities.
  • Continuously developing and identifying process improvement opportunities.
  • Coaching and developing team members.


About You:

  • Minimum 5 years of experience in marketing or category.
  • Strong knowledge of best in class Shopper Marketing practices
  • Strong understanding of the Shopper and how they behave on the path to purchase
  • Proven experience in delivering growth across a range of customers and channels.
  • Excellent project & time management skills and the ability to meet multiple deadlines.
  • Ability to work exceptionally well in a team environment with leadership aspirations for future growth.
  • Outstanding verbal and written communication skills.
  • Previous experience in Liquor or FMCG is highly desired but not essential.


Why Work for Lion? 

  • Be part of Australia’s leading beverage company!
  • Ongoing training and endless career progression!
  • Awesome product discount and special offers!
  • Flexible work arrangement!