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Brand Manager
Sydney City & East
Permanent Full Time
  • Join our revolution in transforming the way we build brands for consumers of today and tomorrow
  • Work with dynamic and key brands of the future like Furphy and James Squire where you have a license to create and execute plans across the marketing mix including innovation
  • Learn from some of the top, award-winning marketing minds in Australia

Here at Lion we’re going through an exciting period of change, transforming our approach to Marketing within our business to better connect our brands with consumers.


We have a vision- it’s bold and unique and we need talented people to bring it to life.

We’re looking for two new Brand Managers to join our Premium and Craft Marketing Team to be a key part of the future success for two of our key brands- James Squire and Furphy. 

You will work on these market leading brands, leading cross functional teams to deliver key projects across the long- and short-term horizon. Joining a high calibre, consumer focused team, you will have the opportunity to take ownership key projects and drive the future success of your brand. 

A day in the life

  • Support our Marketing Managers to manage brand performance to consumer and commercial objectives and budgets.
  • Develop brand strategies and ensure execution of brand plans across the marketing mix that influence consumer behaviour both for the long and short term
  • Partner internal and external agencies to develop and execute campaigns and experiences that connect with consumers in relevant and meaningful ways
  • Lead the development of core brand innovation, from proposition through to execution
  • Leverage our customer and consumer data to develop piercing insights and making recommendations to influence plans and activities

What you will make you successful

  • You are led by a desire to understand consumer needs and behaviour and able to use data to create meaningful insights that can be actioned into brand plans and activities.
  • You combine a strong commercial mindset with a passion to see brands play a more meaningful role in culture.
  • Your strong communication and relationship building skills will set you up for success as you will need to lead and influence effectively with multiple internal stakeholders and third-party providers across Australia.  

Flexibility at Lion 
Our people at Lion are diverse - beer lovers, wine lovers, music lovers, marathon runners, family people, single people, pet people, and more. You name it, we’ll have it in our mix.  We’re proud of our diverse workforce, acknowledging our people for the unique individuals they are. When it comes to flexibility, we understand that one size doesn’t fit all. Our flexible working program, LionFlex enables us to work in ways that support our lifestyle to help us balance our career with the other important things in life.