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Outbound Sales Executive (VIC)
Melbourne City & Inner
Permanent Full Time

We work together to see that our products deliver more natural goodness to every person every day. We’re helping people live well through our Goodness Promise, making it easier for people to make healthier choices, while still indulging and having a little fun.

We currently have rewarding permanent full time opportunities in our Sales team in Melbourne. These positions will be reporting into the State Outbound Sales Leader. Your main responsibility will be to make calls on low volume customers with regular frequency to build relationships and influence ranging, ordering and volume decisions.

Driving increased distribution of Lion Dairy & Drinks products throughout the designated territory customers, you will be expected to:

  • Achieve volume growth and sales targets within designated customer base
  • Support the execution of the ‘Regional’ based Marketplace plan with initiatives that support achievement of the channel plan, Brand, Category and Customer plans.
  • Execute sell in and activation of sales drive promotional activity
  • Actively contribute to the team achieving monthly sales objectives
  • Drive increased distribution of Lion Dairy & Drinks products throughout their designated territory customers
  • Achieve volume growth and sales targets within designated customer base
  • Drive value with our customer investments in relation to sell in prices
  • Look for new business opportunities to drive distribution and value
  • Drive increased usage of the Lion on-line portal
  • Support customers with the ability to take orders and take the opportunity to upsell
  • Build and develop relationships with customer base, in order to drive volume growth
  • Develop strong mutually beneficial relationships with Field based Territory Managers
  • Build and maintain constructive relationships with all stakeholders for improved business outcomes, 3 & 4 way-win
  • Liaise with distributors to ensure sales are maximised within both distributor and company held accounts
  • Partner with state-based Territory Manager to drive grown in allocated regions by actively participating in scheduled days in trade

Areas of Capability:

  • Selling and negotiating skills
  • Building trusting relationships and the ability to influence key stakeholders
  • The ability to translate selling insights into compelling opportunities and benefits for the customer
  • Demonstration of commercial acumen and the ability to confidently have compelling margin and growth-related discussions with customers
  • Planning and prioritising customer calls in a disciplined and effective manner to achieve maximum call rates and returns per day
  • Collaborating effectively across teams and functions
  • Knowledge of a structured sales methodology
  • Basic understanding of Competition and Consumer law
  • Knowledge of CRM systems (Seibel ideally)
  • Previous experience in a selling environment

We hold ourselves accountable for achieving results. We share the energy and stamina required to aim high, creating a growth culture we’re proud of. Together, we aim to position ourselves as market leaders by building distinctive brands people trust.

Experience life empowered - find out how you’ll be your best with us.


You may have seen that Kirin & Lion have announced the sale of Dairy & Drinks business to Mengniu Dairy Company Limited (MengniuDairy) on a standalone basis, pending regulatory approvals. We believe this sale will allow Dairy & Drinks to benefit from access to leading-edge dairy research and development capability as well as further investment as part of the Mengniu Dairy business.