Brand
LION's Brand team is dedicated to building and shaping our portfolio of iconic brands. From strategy to execution, they're involved in every aspect of brand marketing - creating meaningful connections and experiences that make our brands loved by millions.
Innovation & Insights
Innovation at LION starts with consumer insights at the heart of every decision. These teams help shape our short and long-term vision, blending creativity with data to deliver bold ideas and products that excite, connect, and keep us ahead of the curve.
Creative, Media & Partnerships
LION's Marketing team brings our brands to life across all consumer touchpoints. They create eye-catching content, manage media, and work with the right partners to make sure our brands stand out in culture and connect meaningfully with consumers.
Hear from our team
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"I feel privileged and energised to collaborate with incredible brand and trade partners, whose passion and creativity are matched only by the deep trust they place in us to cultivate and grow their businesses here in Australia."
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"At LION we get the chance to work with some of Australia's most iconic and exciting brands. Whether it's activating XXXX around State of Origin, or bringing Guinness to life for St Patrick's Day, it's really rewarding to see your work genuinely connecting with culture."
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"LION has given me so many opportunities to grow. Taking advice from mentors, and jumping into into secondments, I have moved through service and logistics roles, and now loving my work in marketing. We have some of the best brands in the world and I love bringing them to life."
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"I genuinely love LION's culture. I get to work alongside incredibly smart, kind, capable people, and that makes such a difference to the way the work feels day-to-day. I get to collaborate with so many different teams, and together we create work that has a much bigger impact than any one of us could deliver alone."
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"I feel energised (and genuinely privileged!) most days working at the helm of LION's RTD portfolio. It's a juggernaut category, with bold ambition, clever people and some seriously killer brands redefining better drinking as Australian consumer preferences shift".
