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Assistant Brand Manager - Lion Beer Australia
Sydney City & East
Permanent Full Time

Are you passionate about shaping the future of some of the biggest and most iconic beer brands in the country?


At Lion, we enrich our world every day by championing sociability and helping people to live well. As one of Australasia’s largest food and beverage companies, we represent premium brands in the dairy, juice, soy, beer, cider, fine wine, spirits, alcoholic ready-to-drinks and non-alcoholic beverages categories. With a diverse portfolio produced across 34 sites, we’re driving long-term sustainable growth and market leadership to generate value for our customers.


An exciting opportunity has arisen for an Assistant Brand Manager within the LBA brand team, working across brand projects but with a primary focus on Lion’s beer brands in the contemporary segment. We are looking for a passionate ABM, capable of hitting the ground running in a dynamic team environment. 


Based in our York Street offices, this role will play a key part in implementing the brand strategies and plans of key brands in market in order to deliver the business and consumer goals. The role may also be required to work on other brands’ projects from time-to-time.


Key responsibilities will include:

  • Developing tactical, digital and content communications programs
  • Execution of experiential and partnership programs
  • Partnering the shopper team on key point of connection activities
  • Supporting brand strategy and brand planning
  • Ongoing optimisation of brand executions.
  • Ongoing reporting of performance and commercials


The successful applicant will have:

  • Strong experience in marketing, through a brand, activation or agency role, with a track record of consistent achievement in the marketplace against targets.
    Passion for creativity and applying that to how our brands are brought to life
  • Excellent project management skills with problem solving capability, an ability to adapt and stay solutions focused.
  • Brilliant communication skills applied to partner internal and external stakeholders effectively.
  • Appetite to work at velocity and move from idea to execution quickly


In the food and beverage industry, things move fast. We challenge ourselves to remain resilient and stay ahead of the game by leading change through product innovation and continuing to reinvent our customer experience.


Our exclusive benefits program available to all team members, we’ve got access to offers and discounts relating to travel, health and wellbeing and financial advice (to name a few). Other benefits such as motor vehicle leases and Qantas Club memberships have the option of being salary sacrificed (in accordance with current tax requirements).


Empower yourself to achieve - start a conversation with us today.